This article appears on Money.
Jeep was one of the grand prizes when Fiat took over Chrysler during the financial crisis of 2007-2009. Fiat boss Sergio Marchionne, an Italian-Canadian, knew the Jeep brand well. And in his strategic planning he made Jeep a focal point of expanding the combined Fiat Chrysler’s sales globally.
That explains why you see the Jeep name on the uniforms of Italy’s champion soccer team, Juventus. The team is owned by the Agnelli family, which controls Fiat. It’s like the Yankees having a Fiat logo on the front of their jerseys.
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