This interview appears on Knowledge at Wharton.
Art, design, creativity and aesthetics have been the hallmarks of Italian culture since ancient times. But today Italy finds itself in some ways behind the curve of the ongoing technological innovation revolution. That leads to the question: What is Italy doing to regain its footing in this innovation competition? Recently, Knowledge@Wharton looked at the state of innovation in Italy with two people intimately familiar with the subject: Riccardo Illy of the famous Italian food and beverage seller Gruppo illy, and Marco Mari of the Italia Innovation Program.
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