For the Italian government, it seemed like a recipe for success: create an official “Made in Italy” logo to defend the country’s finest food exports from an army of foreign impersonators.
On supermarket shelves worldwide, a star-shaped logo would mark out real Italian cheeses, hams, pasta and sparkling wines from those that only look or sound Italian, such as Parmesan made in New Zealand or Prosecco bottled in Brazil.
But Rome has discovered that even the simplest recipe can go wrong. Instead of unifying Italy’s food industry against a common enemy that is bagging billions of euros in sales, the government’s proposal for a Made in Italy certification quickly created bitter divisions.
A row has erupted over what it means to be truly Italian — should every single raw ingredient be made in Italy, for example — and now the project could be ditched altogether for lack of an industry consensus, according to two industry ministry sources who declined to be named as talks with food firms are ongoing. Continue reading at VOA News.
Like us on Facebook to receive more food & wine, entertainment and culture news.