The following article, written by Colleen Barry, appears on Boston.com. 

BOLOGNA, Italy (AP) — The man behind the Eataly food empire is opening a massive attraction — part permanent trade fair, part agro-food theme park — that aims to create a showcase for excellence in Italian food.

Eataly’s owner Oscar Farinetti hopes Eataly World, opening Nov. 15 in Bologna, will boost tourism and even food exports. The experience is designed to increase demand for Italian food along with brand loyalty and consumer interest in the 150 or so food businesses represented.

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