An Italian priest has come up with a novel way of luring parishioners to Mass – free prosecco and crisps.
If that is not enough to tempt them to the pews, there is also a supermarket-style loyalty card to record their attendance in church and, as Italy roasts in temperatures of up to 100F, the promise of air conditioning.
The unusual initiative is the work of Father Gianfranco Formenton, the parish priest at San Martino church in the village of Trignano in Umbria.
He announced it in a Facebook post. “Attention! From Sunday July 2, Mass will be celebrated at 11am, (we have) air conditioning, and for the holders of a ‘Mass Card’, there’s an aperitif – prosecco for the grown-ups and Communion wafers and crisps for the little ones,” the 57-year-old priest wrote. Continue reading at The Telegraph.
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