This articles, written by Ashlee Kieler, appears on Consumerist.
Urban Outfitters Venturing Into Food Business With Purchase Of Italian Restaurant Group
Urban Outfitters has become known for its wide variety of kitschy, unique and sometimes offensive clothing, housewares and other accessories. Now, it appears the retailer wants to be known for something entirely different: food.
The Philadelphia-based retailer announced Monday that it would buy restaurant group the Vetri Family, a small chain known for their Italian fare, Philly.com reports
Under the deal, which is expected to be completed by the end of the year, the restaurant group will become a subsidiary of Urban Outfitters, which already includes brands like Anthropologie, Free People and Terrain in its portfolio.
The new venture will include five Vetri Family restaurants including Osteria, Amis, Alla Spina, Lo Spiedo, and Pizzeria Vetri. Read more at Consumerist.