What Makes an Italian Watch Truly Italian?


Italy’s most fashionable avoid the boring, and that goes for their watches as much as anything else

This article, written by Michael Clerizo, appears on The Wall Street Journal.

Italian watches? Everyone knows about Panerai and Bulgari, and then the flaccid horological extensions of famous fashion brands. That is it, right? No, non è vero—it isn’t true. OK, what else is there? And, what exactly is an Italian watch? That leads to another question: What is Italian design beyond the usual adjectives of style, flair and exuberance?

Denis Guidone, a 37-year-old Italian architect/designer whose Milan studio has produced suitcases, sofas, chairs, tables, notebooks and quartz watches, is certain about the character of Italian design: “It should be provocative and mix the rational and irrational together.”

Read more at The Wall Street Journal.

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