This article, written by Clarke Rudick, appears on The New York Times. 

Sunnei, a Subversive New Italian Men’s Wear Brand

“Italian fashion is a bit stale,” says the Milan-based designer Loris Messina, referring to what is often seen as a dearth of young talent in his country. But with his almost-two-year-old men’s wear brand, Sunnei, Messina and his co-designer, Simon Rizzo, are seeking to change all that.

Embodying the Italian ideal of “Sprezzatura” — an art-historical term that has been adapted by men’s style aficionados to represent a fleeting state of “effortless cool” — Sunnei reimagines classic men’s wear with an eye toward the street. Read the full article at The New York Times.