Fashion “On The Verge”

The New York Times Style Magazine takes a look at a new, revolutionary Italian brand in menswear.

This article, written by Clarke Rudick, appears on The New York Times

Sunnei, a Subversive New Italian Men’s Wear Brand

“Italian fashion is a bit stale,” says the Milan-based designer Loris Messina, referring to what is often seen as a dearth of young talent in his country. But with his almost-two-year-old men’s wear brand, Sunnei, Messina and his co-designer, Simon Rizzo, are seeking to change all that.

Embodying the Italian ideal of “Sprezzatura” — an art-historical term that has been adapted by men’s style aficionados to represent a fleeting state of “effortless cool” — Sunnei reimagines classic men’s wear with an eye toward the street. Read the full article at The New York Times.

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