Why Italian Craftsmanship Is Superior to Everything Else
Legendary furniture mogul Roberto Minotti explains the history and quality of his country’s design tradition
There’s no doubt that Italians know good design. From Ettore Sottsass’s whimsical Memphis furniture to Gio Ponti’s sleek wares, Italy has been a leader in innovative, beautiful, and high-quality design for decades. Since 1948,?Minotti?has been a part of that legacy. The family-owned company has made a name for itself producing high-quality furniture that both references Italy’s design history and maintains a fresh aesthetic.?AD?chatted with Minotti CEO Roberto Minotti (who runs the company alongside his brother and co-CEO, Renato) to hear more about the history of Italian manufacturing, and just what makes the country’s products so superior.
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