Italian Craftsmanship: What Makes It So Great?


Roberto Minotti explains the history and quality behind the design tradition of Italy.

This article, written by , appears on Architectural Digest.

Why Italian Craftsmanship Is Superior to Everything Else

Legendary furniture mogul Roberto Minotti explains the history and quality of his country’s design tradition

There’s no doubt that Italians know good design. From Ettore Sottsass’s whimsical Memphis furniture to Gio Ponti’s sleek wares, Italy has been a leader in innovative, beautiful, and high-quality design for decades. Since 1948, Minotti has been a part of that legacy. The family-owned company has made a name for itself producing high-quality furniture that both references Italy’s design history and maintains a fresh aesthetic. AD chatted with Minotti CEO Roberto Minotti (who runs the company alongside his brother and co-CEO, Renato) to hear more about the history of Italian manufacturing, and just what makes the country’s products so superior.

Read the interview at Architectural Digest…

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